How beauty brands can connect online in the age of social distancing
Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal.
Consumers race online to equip the family for life under lockdown
Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.
Don’t take our word for it, hear what our customers say.
"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
Jonathan Wall
eCommerce Director
“Considering all of the tests we’ve
run with Taggstar have been a big
success, it means that we’ll always
try and take that dynamic and
apply it elsewhere”.
Paul Hornby
eCommerce Director
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2.7% increase in conversion rate
Achieved with the addition of social proof messaging.
£14m in incremental revenue
Adding social proof messaging was the single biggest driver of incremental revenues.
400 messages per second
Number of messages shown to customers during Black Friday 2016.
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6.98% uplift in conversion
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
80 million messages sent
Taggstar sent over 80 million messages for Matalan over the course of the testing period
14 message types used
All fully customised to reflect Matalan's tone of voice and brand style