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If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.
read postOne in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
read postA standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
read postGen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
read postWhen we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.
read postSelf-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.
read postThe 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.
read postCell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.
read postNo school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.
read postFur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.
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"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
Jonathan Wall
eCommerce Director
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
Paul Hornby
eCommerce Director
Achieved with the addition of social proof messaging.
Adding social proof messaging was the single biggest driver of incremental revenues.
Number of messages shown to customers during Black Friday 2016.
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
Taggstar sent over 80 million messages for Matalan over the course of the testing period
All fully customised to reflect Matalan's tone of voice and brand style
