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Category: Retail

What suits you sir (or madam)? How to help your customers decide what to wear on the return to the office

What should your new autumn working wardrobe comprise? Given that we have been starved of the chance to dress up for so long are we likely to see a surge in smarter outfits and suits, or with the humanisation of the pandemic are we happier to accept a more comfortable working look in the office?

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Retail events we are going to this month - find out what they are and how you can get involved!

There is nothing like meeting face-to-face! With an amazing selection of retail industry events coming up this month we want to invite you to get involved in engaging discussions, share  challenges and solutions, and discover the power of social proof messaging for your business. 

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Why it’s time to take the stress out of buying the perfect present

Buying the perfect present is not an easy task – whether we know the recipient inside out or not. Social proof messaging helps buyers narrow down the overwhelming choice, buy with confidence and make more informed buying decisions.

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Have heels had their day? How social proof messaging can help you tread the path of the consumer’s new footwear demands

Footwear fashions have changed as consumers have embraced the casual look during lockdown. One challenge that lockdown highlighted was the reliance of the footwear market on the in-store experience.

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How to make the most of 2021’s back-to-school opportunity using social proof

As pandemic restrictions ease there’s a renewed excitement around September’s back-to-school period that retail marketers should use social proof to embrace.

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Why this year’s Father’s Day is a chance to truly spoil dads

As restrictions ease it’s likely that Father’s Day gifting could be higher than ever as families celebrate the end of social contact restrictions.

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A breath of fresh air - How Brits are intending to make the most of outdoor space this summer

Whatever the weather, our gardens and outdoor spaces are going to matter more than ever this summer. We’re going to want to replicate the comfort and cosiness of indoor to gardens, patios and balconies.

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Working from your ‘cloffice’ this year? How Brits plan to improve their homes post-pandemic

Lockdown has changed the way we feel about our homes. We certainly decorate more frequently these days. On average, Brits decorate the living room every 25 months on average, the bedroom every 29 months and hallways every 45 months.

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Keeping it real - Gen Z and Millennials the social commerce boom

When it comes to social commerce, it’s no surprise to find that younger people are leading the way. Gen Z shoppers already account for four in ten of global consumers; their behaviour will shape the future of retailing.

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Make your mother’s day - How to make the best choice for mum

Mother’s Day is one of the biggest gifting occasions of the year. In 2019 UK consumers spent £1bn on gifts for Mother’s Day, with each spending an average of £72.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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