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Category: Retail

How to use social proof to inspire purchases on Father’s Day

2021 saw British consumers spend £951 million in celebration of the father figures in their lives. This year’s Father’s Day, which falls on Sunday 19 June, is likely to see even higher spend as even more of us get to give gifts to the men we love in person. While much of the spending will […]

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AO awards Taggstar a 12-month social proof messaging contract after trial delivers a compelling online conversion rate uplift

Electricals retailer AO has committed to a 12-month contract with Taggstar to deliver social proof messaging after an initial trial delivered a compelling conversion rate uplift in only six weeks. Taggstar tested 11 message types across AO’s full-funnel to help provide its customers with better information and service. It will now work closely with Taggstar […]

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How to share your sustainable fashion credentials with your customers

Sustainable fashion and the circular economy are becoming increasingly important topics for consumers as they hunt for their latest outfits. It’s no longer just about the look, but more about the sustainable credentials of the fashion they buy.

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How to shine when jewellery gift-buying online

Whether it’s a charm bracelet that starts a collection of charms or the most exquisite diamond ring that dresses a bare finger, jewellery offers a very personal gift option that, if you make the right choice, will go down a storm with the recipient.

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The new trend for sustainable fashion

As consumer demand begins to build as awareness of the need to be more environmentally friendly grows, fashion retailers are responding in their droves to throw off the throwaway fashion label and adopt a more sustainable one instead.

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Helping your customers to do-it themselves

Glamming up the garden, upcycling, and creating a home office are three of the top ten home interior trends Britons want to try out in 2022, according to a recent survey. And the desire to do it themselves is rampant.

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How to make mums smile on Mother’s Day

Finding the perfect gift for someone is tough at the best of times but how about when the recipient is the very person upon whom many of us rely most? How on earth do you find a gift that says thank you for being mum?

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Exercising your virtual sales assistant

After two years of lockdowns it’s no surprise that activewear has gone a little crazy for 2022 as we all limber up to get beach body ready for the summer. Whether we are heading back to the gym or our favourite sports pastimes after a break or for the first time we want to look and feel good while we are busy putting our bodies to the test.

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How to help your customers feel the love at Valentine’s Day

This year, the virility of the Omicron variant could mean that many lovestruck couples still choose to celebrate at home, making the need to impress the other half even more urgent. It’s not just about human loved ones - Millennials and Gen Z in particular spoil their pets on Valentine’s Day!

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What suits you sir (or madam)? How to help your customers decide what to wear on the return to the office

What should your new autumn working wardrobe comprise? Given that we have been starved of the chance to dress up for so long are we likely to see a surge in smarter outfits and suits, or with the humanisation of the pandemic are we happier to accept a more comfortable working look in the office?

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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