All blog posts

Taggstar is delighted to announce its collaboration with Funky Pigeon

Taggstar is delighted to announce that it is collaborating with Funky Pigeon providing real-time social proof messaging highlighting to its customers which cards and gifts are popular, are trending and are selling fast - helping them to navigate the breadth of choices available to them and make confident and informed buying decisions.
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What suits you sir (or madam)? How to help your customers decide what to wear on the return to the office

What should your new autumn working wardrobe comprise? Given that we have been starved of the chance to dress up for so long are we likely to see a surge in smarter outfits and suits, or with the humanisation of the pandemic are we happier to accept a more comfortable working look in the office?
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Retail events we are going to this month - find out what they are and how you can get involved!

There is nothing like meeting face-to-face! With an amazing selection of retail industry events coming up this month we want to invite you to get involved in engaging discussions, share  challenges and solutions, and discover the power of social proof messaging for your business. 
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Why it’s time to take the stress out of buying the perfect present

Buying the perfect present is not an easy task – whether we know the recipient inside out or not. Social proof messaging helps buyers narrow down the overwhelming choice, buy with confidence and make more informed buying decisions.
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Have heels had their day? How social proof messaging can help you tread the path of the consumer’s new footwear demands

Footwear fashions have changed as consumers have embraced the casual look during lockdown. One challenge that lockdown highlighted was the reliance of the footwear market on the in-store experience.
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Taggstar is delighted to announce its collaboration with Revolution Beauty

Taggstar started working with Revolution Beauty in March 2021, initially on a proof of concept using A/B testing and has now entered into a 12 month partnership with Taggstar.
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How to make the most of 2021’s back-to-school opportunity using social proof

As pandemic restrictions ease there’s a renewed excitement around September’s back-to-school period that retail marketers should use social proof to embrace.
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What’s the Return on Investment using social proof messaging?

Find out how social proof messaging can give you at least 100% ROI
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Social Proof Messaging: What it is and how it helps everyone shop online with confidence

Why social proof works, how it improves the customer experience and how it increases conversion rates and revenue for retailers.
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Dispelling 6 myths about social proof implementation

As you begin to plan your 2021 peak marketing strategy you may be wondering how social proof can help. Here we dispel some of the key myths around social proof messaging.
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Why this year’s Father’s Day is a chance to truly spoil dads

As restrictions ease it’s likely that Father’s Day gifting could be higher than ever as families celebrate the end of social contact restrictions.
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Taggstar is delighted to announce its collaboration with Gym King

Taggstar is delighted to announce its collaboration with Gym King, a global clothing brand based in the UK, with over a million customers around the world founded by Jay Parker.
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A breath of fresh air - How Brits are intending to make the most of outdoor space this summer

Whatever the weather, our gardens and outdoor spaces are going to matter more than ever this summer. We’re going to want to replicate the comfort and cosiness of indoor to gardens, patios and balconies.
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Working from your ‘cloffice’ this year? How Brits plan to improve their homes post-pandemic

Lockdown has changed the way we feel about our homes. We certainly decorate more frequently these days. On average, Brits decorate the living room every 25 months on average, the bedroom every 29 months and hallways every 45 months.
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Keeping it real - Gen Z and Millennials the social commerce boom

When it comes to social commerce, it’s no surprise to find that younger people are leading the way. Gen Z shoppers already account for four in ten of global consumers; their behaviour will shape the future of retailing.
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Make your mother’s day - How to make the best choice for mum

Mother’s Day is one of the biggest gifting occasions of the year. In 2019 UK consumers spent £1bn on gifts for Mother’s Day, with each spending an average of £72.
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From inspiration to gratification - Why we love social commerce

I personally love social commerce. To buy something I like on social media without the hassle of leaving that site and clicking off to the retailer’s website and having to search again for the product I wanted to buy, really does transform the online shopping experience.
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Taggstar announces new partnership with online merchandising specialist Advanced Commerce

Taggstar has announced a new partnership with online merchandising specialist Advanced Commerce which will enable retailers to benefit from the integration of both companies’ platforms.
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Love hurts: the agony of gift buying - Helping consumers choose with confidence

Who has not trembled at the thought of having to choose just the right gift for a significant other? No pressure at all. FOGAT (Fear of Gifting a Turkey) is ever present.
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Give them something to do this holiday season - The rising popularity of gift experiences

If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.
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Social Proof And Responsible Retailing: Helping Online Shoppers Make Informed Buying Decisions

Taggstar pioneered social proof messaging in 2013 and we are passionate about the transparency and integrity of what we do. The retailers we work with trust us to deliver real-time, factually correct, error-free messages to their customers.
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Counting Down To Christmas, Beautifully

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
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A treat a day keeps winter at bay - why we love beauty calendars at Christmas

Beauty calendars have grown to be one of the most eagerly anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.
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Where The Rubber Hits The Road: The Online Beauty Counter And The Art Of Persuasion

Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.
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It’s Game Time For The Online Beauty Counter

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
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Social Proof Messaging: One Retailer’s Story

On 2 July 2020, Taggstar hosted a webinar with our technology partner Movable Ink. A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers.  The Very Group was […]
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Changing faces - The pulling power of new beauty brands for digital natives

The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.
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Click and make up - Connecting with the new generation of beauty consumers

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
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The De-Stressing Power Of Pets

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.
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It's Raining Cats And Dogs - Pet Fever Takes Off In Lockdown

We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.
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Screen Test - Creating the Virtual Beauty Counter

The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.
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The Face That Launched A Thousand Clicks

Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.
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Keep calm and DIY

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.
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Nailing it: home improvement takes off

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.
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Taggstar Appoints Alison Wiltshire to be New Global Marketing Director

Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.
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Sustainability and fashion: what’s next? (part 2)

The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.
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Sustainability and fashion: what’s next? (part 1)

Marjorie Leonidas spoke with Sylvie Freund-Pickavance, Strategy & Business Development Director for The Bicester Village Shopping Collection, to talk about what the future looks like for sustainability in retail and the fashion industry.
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Message from CEO Marjorie Leonidas

Since the lockdown began way back in March, it has been heartening to see how many people, communities and enterprises are ready to reach out and help those in need. This month Taggstar is supporting People’s Kitchen/To Your Door.
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Help every online customer pick the right mobile device

Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.
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Help consumers buy the right phones and tablets with confidence online

Screen time. It’s hardly news, but mobile phone usage is going up. Buying a phone is a very personal choice, and complex decision. With stores shuttered, anyone who wants to buy or upgrade a phone must go online. 
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When it’s OK to wear your gym kit to work

Tempting as it is to stay in your PJs, it does help to get dressed if you’re going to work, even if it’s only at the kitchen table. When we look better, we feel better. Which explains #stayhome is boosting sales of active and leisurewear.
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Athleisure wear sales take off as Americans #stayhome

No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.
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How to give petcare shoppers a great online experience

Pet lovers united! As a sign of just how important pets are to daily life, the government classes walking a dog as an ‘essential activity’ during the coronavirus lockdown, and pet stores are allowed to stay open.
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How to help pet owners make good online purchasing decisions

Fur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.
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A personal message of thanks to the NHS from Taggstar CEO Marjorie Leonidas

Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.
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Taking the cosmetics counter to consumers under lockdown

#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.
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How beauty brands can connect online in the age of social distancing

Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal. 
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How Brits are tooling up for months of learning, working and playing at home

Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.
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Consumers race online to equip the family for life under lockdown

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.
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Want to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.
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Let's use social proof to help wellness and fitness retailers to spread FOFI (that’s the fun of fitting in!)

Wellbeing and fitness products are helping all of our physical and mental health at this time. We're here to support your shoppers to make the right buying decisions.
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Spring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.
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COVID-19: Our message of support

In these extraordinary times, we're here to support you to give your customers the best possible online experience. 
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New Forrester report: how Matalan taps social proof messaging to improve the customer journey

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.
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Easter – the new Black Friday? Maximising sales of garden and outdoor goods with social proof

With consumers planning their Easter garden projects now, find out how Taggstar can help you increase your conversion rate and sales.
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Home run: how social proof can deliver online home goods sales

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.
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New social proof innovation supports Matalan online growth

We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.
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Home run: how social proof can deliver online homeware sales

Today's consumers are more comfortable with buying homewares online - but making a pricey mistake is a worry for some. Social proof can support more confident shoppers.
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“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

How social proof messaging can help build a more sustainable retail business.
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How Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?
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Increase Conversion Uplift & Revenue through the Home Improvement Peak

Many consumers will be using the Xmas & New Year's holiday to take on DIY, triggering a retail opportunity. Here's how social proof can grow online these DIY and trades sales.
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Taggstar's Social Proof Performance Over Black Friday 2019

The results are in! Read how Taggstar performed over the Black Friday 2019 weekend. HINT: It was good...
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Social Proof Success at Very.co.uk Sees Taggstar at Centre of Black Friday 2019 Sale

Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.
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Oasis Sees 4.57% Online Conversion Uplift Using Taggstar

Read how UK fashion giant, Oasis, is driving up online conversions with Taggstar, after getting our software on-site in just eight days.
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Using Social Proof Messaging To Sell Gifts & Overcome Buyers' Block

How social proof can help gift buyers with the challenge and anxiety of finding and purchasing the perfect gift - and increase retail conversions.
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3 Ways to Upgrade Digital Marketing Campaigns for Peak Season 2019

Add social proof to help and engage customers in the product research and discovery phase. Learn how to add it to dynamic email campaigns this peak season.
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3 New Ways to Give Social Consumers Social Proof During Peak Season 2019

During Black Friday, Cyber Weekend and other holiday season retail events, consumers will buy without ever touching a website. Learn how to use social proof as part of this new customer journey.
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3 Common Retail Mistakes to Avoid During Holiday Season 2019

Black Friday, Cyber Monday and other peak season retail events are snapping at our heels. As retailers get ready for launch, we explore 3 consumer pain points that retailers can fix with social proof.
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Omnichannel is Dead. Long Live the Customer!

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.
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Fashion Forward NA-KD Uses Crowd-Powered Trends to Drive Sales

Read how Swedish fashion-forward brand NA-KD, is using Taggstar to complement its crowd-powered, social online sales.
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Joules Using Taggstar to Drive Online Conversion Uplift

Britain's best-loved lifestyle retailer, Joules, is using Taggstar. Read about its great social proof results, in under 30 days.
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5 Ways That Your Retail Site can Reduce Back to School Shopping Pain, and Increase Retail Conversions

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.
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5 Ways to Reduce Back to School Shopper Pain & Increase Conversions

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.
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Our New Partnership with Movable Ink Adds Social Proof to Email

We love finding new, world-class digital marketing partners. That’s why we’re proud to showcase our partnership with Movable Ink.
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5 Ways That Social Proof Messaging Can Sell Home Electronics

As we head into summer, retailers are now planning their Black Friday and Xmas 2019 campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for home electronics.
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Add Social Proof Messaging Into In-Store Digital Display

Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.
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We've Made Personalised Social Proof Possible

We're first to launch new, personalised social proof messages, increasing the ways you can enhance your customer experience, digital commerce and improve profitability.
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Taggstar, Very & PosterScope Shortlisted for Retail Systems Awards 2019

We're Retail Systems 2019 Awards finalists.
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Mention Me Partnership Pairs Social Proof & Customer Advocacy

Taggstar messages now appear on Mention Me vouchers through our new partnership.
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Forbes Covers Taggstar's US Social Proof Launch at NRF 2019

Taggstar launched our social proof messaging into the Americas at NRF 2019.
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Part 2 / 2:  4 Other Ways to use Influencers to Sell Beauty

Part 2 of our blog into the ways that beauty brands can use social proof to sell.
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Part 1 / 2:  4 Other Ways to use Influencers to Sell Beauty

How retailers can bring the in-store beauty assistant online using social proof.
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We're Coming to America!

Our software is already a big hit with UK and European brands, and we're excited to be launching Taggstar to US, Canadian and LatAm retailers at NRF 2019!
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Which Travel Tech Should You Have in Place by January 2019?

Maximise conversions and sales as millions of customers will jump online to book their annual holiday.
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We Support Very.co.uk Black Friday Campaign

News of our dynamic out-of-home innovation for Very’s Black Friday campaign.
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The Real Proof Behind Social Proof

“Social proof” has been talked about a lot. Urgency messaging and reviews are driving greater eCommerce conversion rates.
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Why Social Proof Helps Shoppers to Make Up Their Minds

We just can't make up our minds. How do retailers use social proof help shoppers to choose?
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Social Proof Will Boost Black Friday, Cyber Monday &, Christmas Conversion Rates

You can improve Golden Quarter conversion rates using social proof messaging.
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Hotter Shoes' Revenue Grows by 5% Using Taggstar

Hotter has seen online revenue grow by 5% by using Taggstar to improve its online customer experience. We're now used across its UK, US, EU and German web stores.
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Social Proof: The Psychology Behind The Science (And 4 Reasons You Should Use it in eCommerce Marketing)

Empty shop. Busy shop. Which do you think is more popular? Read about what makes social proof influence sales, and how eCommerce sites can use it to improve their conversion rate.
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N Brown Segments Product Messages with Monetate & Taggstar

N Brown scored a 12% new visitor conversion rate uplift, plus extra online sales on SimplyBe combining Taggstar and Monetate.
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Best Practice in Social Proof Messaging

Taggstar's update on the news last week, about the UK Government’s Competition & Markets Authority (CMA) investigation into the selling practices of online booking sites.
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Tech.AWARDS 2018 Shortlisting for Taggstar & Missguided

We're shortlisted for Tech. Collaboration of the Year in the Tech.AWARDS 2018 powered by Retail Week.
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Social Proof Has Never Been More On Trend!

Taggstar is celebrating. 2018 has been great for us and and customers already, with new social proof innovations to give you higher social proof results.
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Taggstar and Missguided Shortlisted for Retail Systems Awards 2018

We’re celebrating at Taggstar! We have been shortlisted for ‘ Online Solution of the Year’ at the Retail System Awards 2018.
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How Online Travel Agents are Winning at eCommerce Optimisation

We take you through some of the key travel trends and explain how social proof can help your customers make better booking decisons - driving your conversions by 2.5% on average!
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New RichRelevance Partner Combines Personalised Product Messages & Social Proof

Read about our new partnership with the world's leading experience personalisation provider, RichRelevance. Together we're bringing retailers richer, more specific social proof messaging.
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Do I Need Reviews on My eCommerce Website?

In modern eCommerce, reviews will come whether you ask for them or not. Here's why you should love reviews, and how Taggstar applies positive review data to help you sell more.
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Am I Pressure Selling? Understanding the CMA Investigation Into Booking Sites

Info about the UK Government's Competition & Markets Authority's (CMA) investigation into the selling practices of online booking sites.
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2018 eCommerce Events, Conferences & Awards Calendar

Check out our 4 top tips on how to choose which events to attend in 2018, along with our handy calendar, listing top eCommerce events, awards and conferences.
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Using Social Proof to Fix 5 Black Friday eCommerce Challenges

Taggstar tracked conversion rate uplift of up to 3.75% over Black Friday & Cyber Monday 2016. Read how social proof could improve your Black Friday sales.
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5 Challenges in Fashion eCommerce that Social Proof can Fix Today

Read how real-time product messaging could solve some of online fashion's biggest challenges.
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What a Party!

With one billion messages a month, a new website, a new office and most important, many many new customers and partners, we've loads of reasons to throw a bash to celebrate!
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Drapers Awards 2017 - Taggstar Shortlisted

Hot on the back of our success at the Retail Week Tech Awards, we're now in the running for 'Best Innovation in Fashion Retail' at the Drapers Awards 2017.
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Taggstar Wins Big at Retail Week Tech Awards

We've not yet come down from cloud nine after winning silver, in the 'Best Online User Experience Initiative' at the Retail Week Tech.Awards.
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5 eCommerce Challenges in Travel that Social Proof can Fix Today

Social proof product messaging is helping travel e-tailers to optimise website conversions and overall spend.
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We’re a finalist for the Retail Systems Awards ‘Online Solution of the Year’

Taggstar has been nominated as a finalist (again) for the Retail Systems Awards ‘Online Solution of the Year'
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5 eCommerce Challenges in Retail that Social Proof can Fix Today

Find out how social proof is helping retailers combat some major eCommerce challenges.
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N Brown Group & Taggstar Shortlisted for Tech.Awards 2017 Powered by Retail Week

We have been shortlisted for Online CX Initiative of the Year! 
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N Brown Grows Online Sales by £2m with Taggstar Social Proof Messaging

Leading digital fashion retailer N Brown Group, has generated additional revenues of £2m in just a few months by adding Taggstar.
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Amazon Charts Launches: Social Proof for our Social Proof

Read about how Amazon is now using social data to encourage online sales.
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Can Social Proof Messaging Solve the Problem of Fit in Online Fashion?

Leading digital fashion retailer N Brown Group, has generated additional revenues of £2m in just a few months by adding Taggstar.
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Can Social Proof Messaging Solve the Problem of Fit in Online Fashion?

With returns costing retailers millions in lost revenue, see how you can use social proof to solve the problem.
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Taggstar Partners with Quill

We've teamed up with Quill to boost eCommerce conversions for retailers.
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The Impact of Social Proof on Black Friday in 2016

See how social proof has increased sales conversion rates duing black Friday.
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How to Use Social Proof to Optimise Programmatic Ad Spend

Yesterday we announced Taggstar’s new partnership with Jivox, leaders in dynamic personalised digital advertising
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Jivox and Taggstar Bring Power of Social Proof to Digital Ads

Digital ad platform now features real-time social proof messaging to supercharge online sales
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Taggstar & Tealium Sign New Partnership Agreement

We've teamed up with Tealium to personalise online shopping with dynamic real-time social proof messaging
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Taggstar’s 2015 Scorecard

We’ve reviewed our performance over 2015
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Rise in Consumer Spending Adds to Fierce eCommerce Competition

New data from Visa showed eCommerce sales growth of 7.4% in December as customers bought Xmas essentials online.
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Q&A with Sam Barton, Head of User Experience at Shop Direct

Read about why Shop Direct is working with us, and how social proof is making a positive difference in their online sales.
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Taggstar Named One of London’s Best Start-Ups

We were absolutely delighted to see Taggstar listed as one of six London technology start-ups named by TechCity.
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Shop Direct Boosts Sales Conversions 2.7% With Taggstar

Digital retailer re-signs with Taggstar and says real-time messaging software has been single-biggest revenue driver
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Dear CTO…. What Are Your Top 5 Predictions for 2016?

Our CTO, Andrew Lucas, makes some interesting predictions about eCommerce technology in 2016
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How’s Your Golden Quarter Going?

With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.
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Taggstar Real-Time Social Proof Messages Bring in Black Friday Millions

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone
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Econsultancy Rates Taggstar's Social Proof on Argos

Social proof is recognised as a number one example of best practice
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In Case you Missed It: Replay our Social Proof Webinar with Tealium

Last week our webinar with our partner Tealium lifted the lid on ways to help shoppers click ‘buy’.
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5 Free Top Tips for Black Friday eCommerce Brilliance

Taggstar lived through Black Friday 2014 and supported some of the UKs biggest eCommerce sites. We learnt a thing or two.
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A busy events schedule for Taggstar

Seems that everyone is keen as mustard to talk social proof with Taggstar. And we just love talking about the power of crowds to influence what people buy.
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Crowd Power Alive and Well in Shopping Today

James Surowiecki explores the accumulation of information within groups. The results, he argues, are that better decisions are made by groups than could have been made by any single person.
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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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View our customers