Author:

Alison Wiltshire

Taggstar is delighted to announce its collaboration with Funky Pigeon

Taggstar is delighted to announce that it is collaborating with Funky Pigeon providing real-time social proof messaging highlighting to its customers which cards and gifts are popular, are trending and are selling fast - helping them to navigate the breadth of choices available to them and make confident and informed buying decisions.

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Retail events we are going to this month - find out what they are and how you can get involved!

There is nothing like meeting face-to-face! With an amazing selection of retail industry events coming up this month we want to invite you to get involved in engaging discussions, share  challenges and solutions, and discover the power of social proof messaging for your business. 

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Why it’s time to take the stress out of buying the perfect present

Buying the perfect present is not an easy task – whether we know the recipient inside out or not. Social proof messaging helps buyers narrow down the overwhelming choice, buy with confidence and make more informed buying decisions.

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Taggstar is delighted to announce its collaboration with Revolution Beauty

Taggstar started working with Revolution Beauty in March 2021, initially on a proof of concept using A/B testing and has now entered into a 12 month partnership with Taggstar.

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Social Proof Messaging: What it is and how it helps everyone shop online with confidence

Why social proof works, how it improves the customer experience and how it increases conversion rates and revenue for retailers.

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Give them something to do this holiday season - The rising popularity of gift experiences

If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.

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Counting Down To Christmas, Beautifully

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.

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It’s Game Time For The Online Beauty Counter

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

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Click and make up - Connecting with the new generation of beauty consumers

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

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The De-Stressing Power Of Pets

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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